An Expert on Intellectual Property Examines AI’s Right to Create

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The world is changing as a result of generative artificial intelligence (AI).

Will their ability to create phony video, audio, and text-based content in real time based on protected information, however, run up against a brick wall of prior laws? Is there going to be a sacrifice?

After all, individuals and organizations with questionable intents have been spoofing and exploiting images, likenesses, and more since nearly the inception of mass-market advertising, and fan-fiction sites are among the world’s most visited and engaged.

“There are a lot of ways that existing doctrines can be applied to this new technology,” Christian Mammen, partner and chair of Womble Bond Dickinson’s US Intellectual Property Litigation Group, explained in an interview.

Although the contemporary notion of intellectual property (IP) has been around since the 17th century, it was not formalized in the majority of the world’s legal systems until the late twentieth century.