Brightflow Ai Buys Circleup To Strengthen Its Financial Insights Tool


Brightflow AI acquired CircleUp to boost its artificial intelligence (AI)-driven financial analytics platform.

According to a news release issued by Brightflow AI on Thursday (June 1), the collaboration will broaden its financial data and intelligence platform for small businesses to incorporate insights and data from CircleUp’s Helio insight engine on new brands and trends in consumer packaged goods.

According to the press release, Brightflow AI CEO and Co-Founder Robbie Bhathal stated that by purchasing CircleUp’s Helio platform, “we’re able to deepen our data, machine learning, and analytics capabilities, strengthen our own financial intelligence platform, and provide our customers with the most comprehensive solution available.”

According to the press release, the Brightflow AI platform is made for small businesses, including both online and offline brands, and aids them in making data-backed choices.

In order to provide cash flow projections, cash management tools, and underwriting analysis, Brightflow AI employs machine learning (ML) algorithms, which will be strengthened by the integration of CircleUp’s Helio data platform, according to a press statement.

CircleUp Chairman and founder Ryan Caldbeck stated in a news release on Friday, June 2, “We are excited to create a new standard for financial intelligence for consumer companies.” We are now able to give our clients the information, tools, and insights they require to expand their businesses more quickly and profitably thanks to Brightflow AI’s purchase of us.