Despite Inflation, Uber Eats Uses Discounts To Maintain Steady Aggregator Usage

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In order to maintain frequency as restaurant aggregators struggle against trade-down brought on by inflation, discounts are crucial.

With the company-wide Uber One premium membership program, which offers advantages like free meal delivery, Uber Eats is pushing for affordability. On Tuesday, May 2, CEO Dara Khosrowshahi disclosed to investors at the business’s first quarter 2023 earnings call that the company is substantially discounting to promote adoption.

According to Khosrowshahi, discounts are fantastic and popular right now. And because they will drastically cut their expenditures, a much larger percentage of our members should be using the program.

For aggregators, actions like these reductions to keep clients are crucial right now as many restaurant patrons feel compelled to switch from delivery to the more affordable pickup channel. 

According to data from the study “Connected Dining: Rising Costs Push Consumers Toward Pickup,” which we conducted in January among more than 2,100 U.S. consumers about their restaurant dining preferences, 48% of people have become more likely to pick up their own restaurant orders than to have them delivered as a result of inflation.