Priceline Wants to Provide ‘Personal Concierge’ Through Google AI

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Online travel agency Priceline has teamed up with Google to offer AI-powered services.

The companies said in a news release on Tuesday (June 6) that the collaboration will enable Priceline clients to communicate with a chatbot powered by generative artificial intelligence (AI) and get more individualized alternatives while looking for rooms.

The mission of Priceline, according to its chief technology officer Marty Brodbeck, is to “transform the novelty of generative AI into lasting value for our customers and our business.”

Online travel agency Priceline has teamed up with Google to offer AI-powered services.

The companies said in a news release on Tuesday (June 6) that the collaboration will enable Priceline clients to communicate with a chatbot powered by generative artificial intelligence (AI) and get more individualized alternatives while looking for rooms.

The mission of Priceline, according to its chief technology officer Marty Brodbeck, is to “transform the novelty of generative AI into lasting value for our customers and our business.”

Brodbeck went into further detail in an interview with Reuters, referring to the company’s chatbot as “a personal concierge.”